iKJTV: The Weeknd Pushes Music Video Boundaries with “Pretty” NSFW

The Weeknd released his new video for his single “Pretty” from his Kissland album. Can’t say I didn’t already warn you that The Weeknd was next to take the world by storm. He’s unafraid to push the envelope in all directions. First with his music, then subject matter, and now with his visuals. Make sure you watch through the climactic conclusion.

What do you think? Too much? Too far? Or right on time? 

Either way, the ‘R’ rated video is officially here and in style. Welcome to self-expression in the age of the Internet.

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